Wednesday, January 21, 2015

Startup #2 Is Podcasting the Future or the Past?

The second podcast in the Startup series is “Is Podcasting the Future or the Past?”.  This installment focuses on the idea that dreaming big is harder than you think.  

Blumberg started of by saying he improved his pitch from last time.  He added his personal story, fancy numbers like market share, and a name “American Podcasting Corporation”.  He talks how he feels so much more prepared than before.  He meets with Matt Mazzeo, Chris Sacca’s business partner.  He created the Funny or Die website.  Blumberg gave his pitch and believed he did a good job and had good answers to questions.  Though he was skeptical about some of the numbers and time lines he was stating.   He was making some audacious claims.  Mazzeo complimented him on his pitch, but had a few critiques.  He first did not really like the name.  Second, he gave suggestions on the logistics of the company itself.  Mazzeo said he should focus more on the technology, more than the process. Blumberg’s business is making his own podcast publishing company. Mazzeo suggested that he make the Instagram of podcasting.

This reminds me of the time at Endevvr when we had to create our virality model and estimate our market share and size.. I remember feeling weird about the numbers and skeptical of assumptions.  I learned that it is okay to assume you just have to have evidence to back it up with. 

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