Less frequently, the strategy may have to change (called a pivot).
We pivoted many times during the making of our business
I remember one group had to pivot their entire idea in the last two weeks of the program. Even though it is a tedious process, it is better for the business in the long run.
This book is for entrepreneurs of all stripes: from young visionaries with little backing but great ideas to seasoned visionaries within larger companies such as Mark--and the people who hold them accountable.
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