We are going to start out with the Lean Startup by Eric Ries
conditions of extreme uncertainty. This is just as true for one person in a garage or a group of
seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission
to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that
leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it
relies on “validated learning,” rapid scientific experimentation, as well as a number of
counter-intuitive practices that shorten product development cycles, measure actual progress
without resorting to vanity metrics, and learn what customers really want. It enables a
company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers
entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt
and adjust before it’s too late. Ries provides a scientific approach to creating and managing
successful startups in a age when companies need to innovate more than ever
- I aquired this description from Amazon.com -
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